This weekend, the two strands of my work will be coming together. I’ll be attending a student enterprise workshop in Southampton and delivering a session on planning a communications campaign.
I’ll only have an hour, but I’ll be getting the students to think about Why, Who, What, How and When – in that order.
It can take time to consider and research each of these, but I want the students to understand why this sort of preparation is important. Time spent planning communications in advance will make their campaigns more effective and help them to get more from a modest marketing budget.
I’ll report back on how they get on.
If you’re working on a project and you’d like to look at the Why, Who, What, How and When for your communications, I’d be glad to help – just get in touch.
Greg Sandford 