- I was engaged by an organisation with a mission to encourage health practitioners in the Wessex region to explore routes into academic research. They intended to launch a new network with regular virtual and in-person workshops and a supporting website – kicking off with a launch event.
- The co-chairs of the network had limited time and were keen to find someone who could lift the burden and help deliver a successful launch and accompanying communications.
- A date had already been set which gave us a tight timescale. A web agency had also been engaged but no content had been produced.
- I initially worked with the co-chairs of the network to understand their priorities and expectations. We outlined some of the core deliverables, including the website, a new mailing list and a presence on social media. I also talked them through some ideas for how the launch event could work, including timings and technology.
- I produced a timeline that worked backwards from the launch date and identified the key milestones and dependencies along the way. I also produced a short communications plan that outlined some key messages for the team and ideas for how they could promote the launch within their existing networks.
- The website was going to be thorough from the outset, so I enlisted the services of an associate to work on the copy for me, including interviews with clinicians who had already pursued research opportunities.
- Together, we also produced a range of other copy in advance, including social media posts, invites and thank you messages, so that the team could distribute these seamlessly before and after the virtual launch.
- The website was delivered on time and ready for the launch event.
- Attendance at the launch event exceeded all expectations and almost all of the participants stayed for the duration of the virtual call.
- The network is now hosting regular events to encourage their members to take research ideas from concept to reality.