Communications management

After a number of years in the higher education sector, I started working on a freelance basis in 2012. I now specialise in supporting internal communication, organisational change and sustainability initiatives.

Much of my work is with universities, charities and social businesses, helping to engage their staff, students, neighbours, supporters and other stakeholders. This includes:

  • Auditing existing communications and making pragmatic recommendations.
  • Writing communication plans and preparing engaging content.
  • Collaborating across organisations and managing busy projects.
  • Improving processes and implementing new channels.

Some examples can be found at the bottom of this page.

While my background is in communications, I’m an organiser at heart and bring project management skills to all of my work. I am in my element contributing to fast-moving initiatives and can be relied on to deliver with minimal fuss, which gives busy leaders one less thing to worry about.

You’ve made a huge difference to the way that we talk about sustainability. Everything is so much more understandable.

— University Environment Manager

I’m available for flexible assignments – long and short term – either to manage one-off pieces of work or to add extra capacity to teams. This year I am especially keen to hear from:

  • Internal communications managers who are already stretched but frequently called on to support new initiatives in their organisations.
  • Change programme leaders who are under pressure to engage their colleagues but don’t have anyone looking after their communications.
  • Sustainability managers who are eager to communicate environmental objectives and improvements, especially before external audits.
  • Community and social business leaders looking to improve the way they talk to their neighbours and stakeholders.

You were an essential member of the project team. Your ideas, enthusiasm and commitment were integral to the success of our work.

— Project colleague

Please get in touch if you’d like to discuss something you’re working on. I’d be glad to help you think about what resource you might need and how I could help.

Greg Sandford communications - landscape

My communications experience includes:

Collaborating across an organisation to find new and innovative ways to celebrate investments in carbon reduction, using the communications to positively influence behaviours. This work was subsequently commended by ISO 14001 auditors.
Planning  Campaign management  Behaviour change

Refreshing a ‘you said, we did’ student communications campaign for a Russell Group university, including generating initial ideas, coordinating external designers and planning its roll-out across the institution.
Student communications Messaging Coordinating suppliers

Leading a number of engagement projects for a social enterprise facilitating education exchange opportunities between the UK and China.
Project management Community engagement Messaging

Managing the communications for a university faculty restructuring, working with multiple teams and senior leaders to produce simple, accurate content about the complex changes.
Change communications  Collaboration  Intranet

Auditing communications for a group of archaeologists using new technology to preserve important historical data, including suggesting improvements to keep their diverse and demanding stakeholders engaged.
Communications audit Planning Community engagement

Leading communications for a programme to improve the way an organisation supports staff who travel and work overseas. This included the implementation of a single travel management provider.
Change communications Campaign management Intranet

Managing internal communications for a process improvement unit within a university, taking an active role as it grew from just one programme manager to a fully-staffed and in-demand office. (Read a case study on this work)
Staff communications Campaign management Workshops

Reviewing communications for a community trust tasked with engaging residents on two new housing developments in the south east, including making a number of pragmatic recommendations for how they could do more with their limited time and resource.
Communications audit Community engagement Planning

Leading communications for a complex 18-month organisational restructuring programme, which achieved its aim of reducing expenditure by £10m per annum.
Change communications Messaging Collaboration

Researching the experiences of website owners in a large business and developing new processes to stem the growth of its external web presence.
Research Process improvement Internal communications

Leading student and staff communications for an award-winning, campus-wide energy audit, which was subsequently replicated in universities across the country.
Sustainability communications Behaviour change Events

Working with a university careers team to help improve the effectiveness of their student communications, including looking at behavioural change interventions to boost engagement.
Student communications Messaging Behaviour change

Collaborating across a number of departments to develop a new crisis communications process for an organisation.
Crisis communications Planning Process improvement

Project managing the final phase of an Intellectual Property Office-funded initiative to improve the effectiveness of social enterprises in the UK, including preparing case studies on some of the participating businesses.
Project management Case studies Coordinating suppliers

Do get in touch if I can be of assistance with a project that you’re working on.