The challenge
- A team of researchers in the UK had ambitious plans to create a new national innovation facility to accelerate the decarbonisation of the maritime sector.
- Maritime is a major contributor to global emissions, but the sector is complex and the lead in time to adapt ports and ships is long, so there was an urgent need to create a space to test and de-risk new technologies.
- The centre needed to be developed in partnership with industry, and with the backing of government, to give it credibility.
- The stakeholder work also needed to generate capital funding, membership income and future research collaborations.
- The project team had an overwhelming list of prospective stakeholders and needed help prioritising, developing an engagement strategy and delivering the work.
The solution
- I started by working with the team to categorise and prioritise their lengthy stakeholder list. This meant I could write individual strategies for distinctly different groups – e.g. government, industry and philanthropists.
- We established an advisory group which brought together senior leaders from some of the biggest maritime organisations in the UK.
- I worked with a talented designer to produce a suite of professional materials, including a business case for government, 10 year roadmap and compelling infographics to highlight the scope of the centre.
- I project managed all of the stakeholder work, including the delivery of a kick-off dinner in London for the advisory group, SME workshops and a capacity reception in the House of Commons for policymakers.
- I also created content for all stakeholder groups, writing articles, invitations, handouts, emails and reports.
- I contributed to all aspects of the project, taking an active role in the evolution of its strategy and operations, including the pivot to a phased approach (starting with a minimum viable product) to generate momentum and demonstrate progress to stakeholders.
The outcome
- The team developed meaningful partnerships with industry and extensive connections in Westminster.
- Despite the backdrop of tough public finances, the UK Government doubled investment in green maritime as part of the 2025 comprehensive spending review.
- Phase 1 of the centre was launched on schedule, with a new brand, website and materials, alongside a plan for how the capacity and capabilities of the facility will grow with additional funding.
- I remain engaged by the team and this has ended up being one of the biggest undertakings of my freelance career. It is a privilege to be fully embedded with a group delivering such important work.
“I am delighted to add my thanks and congratulations to you and everyone involved in making this such a success.”
– Project sponsor
